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Established in the early 1950s, Luigi Pira started as a grower who sold grapes. Later on, wine was produced and sold in bulk to local negociants. Only a few years ago the estate started aging and bottling its own wines. Giampaolo Pira recently took the reins at his family’s eight-hectare estate, overseeing the cellars while brother Romolo and father Luigi maintain the vineyards. Pira’s holdings are in the three most prestigious crus in the Serralunga commune: “Margheria,” “Marenca," and “Rionda.” The first Barolo was produced only as recently as 1993, but since then, the family has racked up accolades and high scores from the worldwide press. Integrated insect and disease control is followed. Only natural products are used in order to respect the environment: sulfur- and copper-based products are mainly used. No insecticides are used. Only organic fertilizers are used. Natural cover crops (grass cover) are left on the rows between the vines. In autumn the soil is tilled. Only absolutely necessary doses of SO2 to prevent oxidation are added to the wines. Pira's Serralunga vines were planted in 1960. The wine is aged traditionally in large oak botte for 24 months.
Wine SpectatorThis is smooth and hangs together beautifully, framing flavors of
cherry, raspberry, wild herbs, mineral and tobacco. There is plenty
of structure, yet this is all about balance and texture, ending with
layers of fruit, underbrush and mineral. Best from 2022 through