The mission of Castle Rock is to produce and sell the highest quality premium wines at affordable prices while implementing the most advanced marketing support systems in the industry. Our goal is to maintain a high level of customer satisfaction while continuing to grow our brand. Owner Gregory Popovich has been involved in almost every aspect of the California wine business for over 20 years. He has been personally responsible for building five wine brands with annual sales exceeding three million dollars per year. In addition to his practical experience, he applies his extensive formal business education - an MBA from Pepperdine University in Malibu, California - to the operation of the company.