The mission of Claudio Manera, Araldica’s Managing Director and oenologist has been as disarmingly simple as it is ambitious: to produce high quality wines. He is adamant that investment in the vineyards, as much as in other areas of the business, is vital to maintain the quality of the product. He believes that effective management can preserve that most important concern for the customer - value for money: ’Our intention has never been to follow an idle dream of making a great wine that is then impossible to find or difficult to afford. Our broader ambition has been to provide a range that is both understandable and accessible. Quite simply, wine for drinking and enjoying.’ Starting from selecting only the best grapes, innovative wines were produced. Through trial and experimentation, techniques have adapted themselves to the traditional Piedmontese wines and a new generation of wines has born. The Araldica Vini philosophy is to pursue the highest possible quality in the vineyard. Most of the work is done manually, included harvesting during which a rigorous selection of grapes is made. Near to the Antica Contea di Castelvero is their modern warehouse and bottling plant, which was built in 1999 and became operational in September 2000. The structure of the building is of Belgian design and uses a steel frame, which is uncommon for a building of this kind in Italy. With its refrigerated warehouse, the Araldica winery is the center for their storage, bottling and shipping operations. Visit the Araldica website.